Convenience store chain Kum & Go has officially launched its new mobile app and &Rewards program.
The new app features a new rewards program and a new personalized interface customized to display unique information relevant to each customer, including shopping recommendations based on past activity and the ability to designate a favorite Kum & Go store location. Mobile Fuel Pay has been enhanced to give shoppers the ability to prepay for gas at set amounts.
Within the app platform, Kum & Go’s &Rewards program gives customers the power to choose how they want to redeem their points. &Rewards members can bank points and convert them into &Rewards Cash, available for use with nearly any in-store or in-app purchase, or a per-gallon fuel discount at the pump.
“I am incredibly proud of our team for the largest product launch since we debuted the Kum & Go app in 2016,” said Tanner Krause, CEO of Kum & Go. “We listened to our customers' feedback and have developed a digital customer experience that delivers what they look for in an app and rewards program.”
Existing mobile app users can download the new app by simply visiting the app store on their device and updating to the latest version. As an added “thank you” to &Rewards members who signed up prior to Aug. 1, Kum & Go will be doubling their existing points as they enter the new program.