Kruger names successor for retiring chief marketing officer

David Salazar
Managing Editor
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It’s a changing of the guard at Kruger Products. Nancy Marcus, chief marketing officer of the manufacturer of branded and private label tissue products is set to retire after roughly 19 years with the company. Ahead of Marcus’ last day, the company has named her successor as Susan Irving who will take over the role March 1. 

Marcus joined the company in 2001 as vice president of marketing and has worked on the Kruger executive team since then, eventually being named to her current role in May 2018. 

"Nancy has achieved many accomplishments and received numerous accolades throughout her career, and will be best remembered for her leadership and strategic brand transition resulting in the launch and significant growth of Cashmere and SpongeTowels, two of Canada's most loved tissue brands,” said Dino Bianco, Kruger CEO.  "On behalf of the company and of all its employees, I would like to sincerely thank Nancy for her exceptional contributions to our success and recognize her career as one of Canada's top marketers. Nancy's leadership will be missed and I wish her much happiness in her retirement.”

Irving joins Kruger from PepsiCo, where she was most recently senior marketing director for the Quaker Nutrition portfolio. She spent 15 years with PepsiCo, holding leadership roles on the company’s global snacks team, including time with such brands as Doritos, Cheetos, Lays and Sun Chips. Her experience, which also includes time with Coca-Cola and Warner-Lambert, has included consumer marketing and brand strategy, advertising and communications, media planning, consumer insights, and sports and event marketing. 

"We are very pleased to welcome Susan to the Kruger Products team as Chief Marketing Officer. She has extensive CPG experience and the strategic acumen to lead Kruger Products brands to further growth and connection to our consumers," Bianco added. 

In addition to being a member of the company’s executive team, Irving will lead Kruger’s marketing team and be responsible for the vision, strategic direction and performance for al brands, as well as marketing activities in Canada and the United States. 

"I am thrilled to be joining Kruger Products to lead consumer marketing across North America at such an exciting point in the company's growth and expansion plans," Irving said. "Kruger Products has tremendous industry respect. I look forward to driving the marketing agenda forward with such dominant consumer brands and a strong team."