Kroger Super Bowl Ad To Focus On Ending Childhood Hunger

Kroger will launch a new advertising campaign designed to raise awareness of childhood hunger in communities across the U.S.

The “Silence Hunger” campaign supports the company’s Zero Hunger/Zero Waste effort and will feature Kroger’s popular Krojis to shed light on the fact that one in five children in America go to bed hungry.

“Every day, our associates donate fresh, surplus food in the communities where we live and work,” said Tom Duncan, vice president of Marketing at Kroger. “These donations alongside charitable giving support local food banks that provide food for our neighbors in need. By shining a light on childhood hunger during one of the biggest cultural moments of the year, we are inviting our customers to join us to ensure no child goes to bed hungry.” 

The television ad portrays two brothers struggling to fall asleep. One believes a monster is lurking in their room when in actuality, the real “monster” turns out to be the growls of hunger from one brother’s stomach. This poignant ad delivers an urgent and timely message that too many children across America don’t know where their next meal is coming from.

The ad will air regionally during the Super Bowl in key geographies, including Cincinnati, Arizona, Georgia, Texas, Washington, and more.

Kroger is hopeful the ad will inspire viewers to get involved and join the mission to end childhood hunger for good. Since launching Kroger's Zero Hunger/Zero Waste impact plan in 2017, the retailer has directed more than 3.4 billion meals to nourish communities and provided $1.5 billion to support hunger relief, including nearly 700 million pounds of surplus fresh food donations from stores.