Kroger now sells cars

Cincinnati-based The Kroger Co. is now a place where consumers can go to buy cars in addition to the retailer’s slew of private brands options.

Kroger has teamed with automotive pricing transparency company True Car to create a program that promises participants savings when buying new and used cars.

By joining the Kroger Auto Buying Program, customers of Kroger, Dillons, King Soopers, Fred Meyers, QFC, Ralphs and Smith’s banners get comprehensive price context and guaranteed savings off the manufacturer’s suggested retail price (MSRP) on new vehicles and discounts on used vehicles.

Those who purchase a vehicle through the Kroger Auto Buying Program will also receive a free Fuel VIP membership, which is normally a $40 annual fee. Shoppers earn one extra fuel point for nearly every $1 spent, doubling the money that they can save at the pump.
Kroger operates 2,761 retail

food stores under a variety of banners.