Kroger Honey Mustard & Onion Pretzel Pieces and Kroger Hot Buffalo Style Pretzel Pieces

Differentiation is more critical than ever before in the store brand space. To set themselves apart from the competition, retailers need to develop truly unique products in packaging that pops on the shelf.

Each month, Store Brands takes a look at an innovative new store brand product or product line and calls out some key differentiating aspects. This month, we examined Kroger Honey Mustard & Onion Pretzel Pieces and Kroger Hot Buffalo Style Pretzel Pieces from Cincinnati-based Kroger Co.