Kroger Highlights 'Our Brands' In New Promotions
With the New Year underway, Kroger is offering savings on thousands of fresh, natural and organic products and shining a spotlight on products sold under its broad Our Brands assortment.
Through February 3, shoppers will be offered savings, weekly digital deals and exclusive Kroger Pickup and Delivery offers on items across the store, including Simple Truth, which includes affordable natural and organic foods made with simple ingredients. Among the featured products in the assortment are:
- Simple Truth Freeze Dried Strawberries
- Simple Truth Organic Jalapeno Lime Kraut
- Simple Truth Organic Bagged Fresh Broccoli and Cauliflower—steams in the microwave
- Simple Truth Organic Frozen Fruit
- Simple Truth Organic Fruit and Veggie Blend Strips
"With savings and nutritious offerings from all of customers' favorite Our Brands products, we are thrilled to make 2024 the best year ever," said Carlo Baldan, group vice president of Center Store Merchandising. "We know this time of year many of our customers are gearing up for a fresh start and no matter what their goals might be, we are here with nutrition support, healthy options and affordable fresh products to embrace the new year."
Shoppers are able to explore nutrition facts and healthy options by using Kroger's free OptUP nutrition rating system. OptUP is accessible through the Kroger app or at Kroger.com. As customers fill their carts, they can view nutrition scores for their favorite items, explore "better-for-you" alternatives and shop items that are aligned to specialized diets, including low sodium, no sugar added or contains probiotics. OptUP favorites from Kroger Health registered dietitians include products such as:
- Simple Truth Natural Cage Free Eggs
- Private Selection Mini Seedless Cucumbers
- Kroger Brand 85% Lean Fresh Ground Turkey
- Kroger Brand Yukon Gold Potatoes
- Kroger Brand Honeycrisp Apples
Additionally, Kroger offers several services to help individuals maintain healthy eating habits. Its registered dietitians can help achieve personal goals through individualized nutritional counseling. Dietitians use a dedicated, educated and personalized approach to eating and enjoying food, to help people live healthier lives. Telenutrition allows customers to connect with a dietitian over video chat, providing access to personalized nutrition coaching and education when and where it is needed.
