Kroger is continuing to bolster its supply chain with the opening of a new spoke facility in Miami, Fla.
The 60,000-square-foot spoke facility, in collaboration with the fulfillment center in Groveland, Fla., will serve as a last-mile cross-dock location that efficiently expands Kroger Delivery's service to more customers in the region. Kroger will hiring 200 associates for roles in logistics, human resources and transportation at the new facility.
"We are thrilled to welcome Kroger Delivery to Miami-Dade County as they expand their Florida footprint," said James Kohnstamm, Executive Vice President, Miami-Dade Beacon Council. "The 60,000 square-foot high-tech distribution center will bring 200 new jobs to Opa Locka and adjacent communities. This state-of-the-art facility is another example of how two of our key industries – trade and logistics, and technology – intersect to deliver innovative seamless solutions that support business growth. The strength of our ecosystem coupled with the infrastructure to support the needs of on-demand grocery delivery make Miami-Dade a natural fit for Kroger's expanding ecommerce delivery service."
The new facility is an expansion of Kroger’s partnership with the Ocado Group, a leader of technology for grocery e-commerce. The company’s powerful machine learning algorithms optimize delivery routes, weighing factors like road conditions and optimal fuel efficiency. Drivers may travel up to 90 miles with orders from facilities to make deliveries.
Through the hub-and-spoke delivery network, Kroger now serves customers in Central Florida, Tampa, Jacksonville, and now South Florida, without traditional brick-and-mortar stores.
"We're thrilled to introduce customers to Kroger Delivery in South Florida," said Andrea Colby, e-commerce corporate affairs and communications manager. "We offer customers a more convenient option to access fresh food and grocery items. Kroger Delivery is an easy, seamless way to order groceries, have them arrive in refrigerated vans, delivered to your door by professional, uniformed associates all based on your demanding schedule."