Kroger to expand its HemisFares brand

The Kroger Co. said it is taking customers of its banners on a gourmet journey to taste the exquisite flavors of Spain during an exciting two-week event, Savor World Flavor: Taste of Spain.

A team of Kroger food explorers traveled the regions of Spain and collaborated with local producers and chefs, searching for authentic, yet easy-to-prepare meal ideas and beverages. Starting April 6, Taste of Spain will highlight the best flavors brought back for Kroger customers, including seasoned chorizo, smoked paprika garlicky shrimp, freshly harvested extra virgin olive oil, saffron-flavored paella, and smooth, fruity Chardonnay from Navarro, Kroger said.

The Taste of Spain foodie event will feature samples, recipe ideas, new food products and events that bring a taste of the Spanish culture to Kroger stores across the country, Kroger added.

The Cincinnati-based grocer also said it will introduce new internationally inspired products under its HemisFares brand, which debuted with Taste of Italy last fall. Offerings under the brand are procured directly from their food-rich regions for Kroger customers. This latest launch will introduce Spanish favorites that include dry-cured jamón Ibérico de Bellota, rich and creamy spicy paprika aioli, and olive oil from the La Mancha region of Spain.

"Savor World Flavor events introduce our customers to new dinner solutions from flavorful regions of the world without leaving their hometown store," said Mike Donnelly, executive vice president of merchandising for The Kroger Co. "The Spanish cuisine is ideal for special occasions or everyday meals, and we are helping our customers recreate those colorful flavors in their own homes."

Kroger said it will host a national Twitter party at 10 p.m. EST on Monday, April 11, for customers to learn more about Spanish cuisine and engage with an internationally known chef and culinary expert.