Kroger Delivery Expands in Greater Denver Area

The new customer fulfillment center gives shoppers near Colorado's capital increased access to Kroger's private label products.
Zachary Russell
Associate Editor
Zachary Russell profile picture
Kroger Delivery

Kroger is continuing to expand its delivery network in partnership with Ocado Group with the opening of its newest customer fulfillment center (CFC) located in Aurora, Colo.

Located at 6125 N. Jackson Gap Way in Aurora, the 300,000-square-foot facility will deliver groceries and home essentials to customers up to 90 minutes away in the Denver metropolitan area. The Aurora customer fulfillment center employs more than 200 associates, with plans to expand to more than 400 total associates in the future. 

"Kroger Delivery, proudly serving King Soopers and City Market, will connect more Coloradans to a convenient shopping experience," said Rebekah Manis, senior director of Kroger Delivery Fulfillment Centers. "Delivery customers can save with personalized digital coupons and fuel points on the products their families need, want and love. Kroger Delivery means more customers can enjoy high-quality, affordable groceries ordered through an easy-to-use online experience."

At the Kroger Customer Fulfillment Centers, more than 1,000 bots move around giant 3D grids, orchestrated by Ocado Group control systems. The grid, known as The Hive, contains totes filled with products and ready-to-deliver customer orders. As customers' orders near delivery times, bots retrieve products from The Hive and present them at pick stations for items to be sorted for delivery, a process governed by algorithms that ensure items are packed correctly.

"We are now live with eight CFCs around the U.S. supporting Kroger Delivery to reach customers across 14 states,” said Mark Bentley, president of Americas for Ocado Solutions. “As we continue to expand this network nationwide, we're introducing a step change in online grocery experience for Kroger shoppers, powered by some of the most sophisticated technology applied to any sector of the global economy."

Kroger currently operates customer fulfillment centers in Monroe, Ohio, Groveland, Fla., Forest Park, Ga. (Atlanta), Pleasant Prairie, Wisc., Dallas, Texas, Romulus, Mich. (Detroit), Aurora, Colo. and Frederick, Md., with additional customer fulfillment centers slated for California, Phoenix, Ariz., Cleveland, Ohio, Charlotte, N.C., as well as South Florida and the Northeast.