Roadway infrastracture improvements are being made at the site to give vehicles access to a main road and other routes into the Orlando area.
Although the facility near Kroger’s hometown of Cincinnati began construction sooner, the facility near Orlando could come online sooner as it will be less prone to winter weather-related construction delays.
Kroger, which offers one of the nation’s most extensive private brands programs, hasn’t shared specific opening date targets other than to identify 2021 as the year the first of the facilities will open. That’s why Millerchip said they won’t have a material impact on sales next year, but beyond that it could be a different story. The reason why has everything to do with the pace of change occurring in food retailing. Shoppers have embraced the click-and-collect model far more rapidly that retailers imagined, which is why retailers such as Kroger and Walmart have expanded the service at a breakneck pace. With shopper receptiveness to digital innovation limited mainly by retailers’ imagination, Kroger’s new facilities will be coming online about the time expectations for speed, accuracy, assortment and freshness are hitting new highs.
Kroger’s new facilities are designed to deliver on all those fronts in a way that can’t be matched by the retailer’s current physical store network, which are being used for a purpose (fulfilling digital orders) that was never intended.
The new customer fulfillment centers (CFCs) will also give Kroger a way to serve shoppers in markets where it doesn’t operate retail stores. That’s the case with Groveland facility, where it appears rapid progress is being made on a 336,000-square-foot facility that gives Kroger the ability to initially serve the central part of the state. Other than its new CFC, Kroger has no physical presence in Florida.