Kings Food Markets celebrates store brand debut

Kings Food Markets (Kings), Parsippany, N.J., said it is launching a "Buy Two, Give One" campaign on Sept. 11 across all stores to celebrate the debut of Kings, its store brand line. Customers will be given a special savings to buy two of the Kings products and then give one to a local food pantry to help fight hunger. The food pantries that will receive donations include the Food Bank of Somerset, Center for Food Action, Interfaith Food Pantry & Homeless Solutions, Hoboken Shelter, Flemington Food Pantry, Neighbor to Neighbor and Interfaith Nutrition Network.

Kings said it also will be giving away Kings organic pasta imported directly from Italy to the first 175 customers in each store on Sept. 25 in celebration of the launch. Customers will also have the opportunity to win a tote filled with Kings brand products and a Kings gift card, both in-store and via Kings' Facebook page, from Sept. 25 until Oct. 8.

To see our coverage of Kings’ store brand debut, visit: http://www.storebrands.com/store-brand-insights/store-brand-news/kings-food-markets-debuts-namesake-own-brand