Kantar launches Kantar Consulting

Kantar, one of the world's largest insight, information and consultancy groups, has launched Kantar Consulting, a specialist sales and marketing consultancy designed to “switch on growth” for brand owners and retailers. 

Kantar Consulting is unique in combining retail, sales, ecommerce and marketing expertise, a deep understanding of how consumers think, live, behave and buy and world-leading proprietary data, according to Kantar.

Kantar Consulting is formed from the merger of four founding brands: Kantar Added Value, Kantar Futures, Kantar Vermeer and Kantar Retail.

Launching with over 1,000 analysts, thought leaders, software developers and expert consultants Kantar Consulting’s client base includes major multinational companies, including Amazon and Walmart.

“We live in a new era of consumption. Growth can no longer be assumed, yet there are more, not fewer, opportunities to build breakout brands and new lines of business,” said Phil Smiley, CEO of Kantar Consulting.