Jonas Brothers-backed popcorn available exclusively at Walmart

A new collaboration between pop music sensations the Jonas Brothers and CPG company The Naked Market is landing exclusively at Walmart. Rob’s Backstage Popcorn, a specialty popcorn brand with a unique recipe, is available now in-store and online.

Rob's Backstage Popcorn is vegan, GMO-free, gluten-free, and only 50 calories per cup. Jonas Brothers fans can find the specially crafted recipe at nearly 2,800 Walmart stores across the country for only $3.98.

The beginnings of Rob's Backstage Popcorn started long ago, when longtime family friend of the Jonas Brothers, Rob Garbowsky, father of Greg Garbowsky (friend, former bass guitarist and current member of the band's management team) would make seasoned popcorn for his family. Bringing this family-favorite snack to the Jonas Brothers’ rehearsals and shows while the group was on tour, the popcorn became the band's unofficial backstage snack on the Jonas Brothers' 2019 Happiness Begins Tour. Rob's Backstage Popcorn became available direct-to-consumer in 2021 via EatRobs.com and at the bands most recent, Remember This Tour in 2021.

"I never imagined something that started as a snack I would make for my family would end up in Walmart,” said Rob Garbowsky, co-founder of Rob’s Backstage Popcorn. “We are so excited to bring my recipe to families across the country, and hope they love it as much as we do!"

"When we first tried the popcorn, we fell in love with it,” said the Jonas Brothers. “The unique seasoning was unlike anything we had ever tasted before; it was like home cooking in a bag. After keeping it to ourselves, we are excited to share it with the nation through our collaboration with Walmart who is now offering Rob's Backstage Popcorn across the country.”