Jim Holbrook Is New CEO of Daymon Worldwide

The board of directors of Daymon Worldwide announced the appointment of Jim Holbrook as CEO of the Stamford, Conn.-based company, effective Sept. 1. Holbrook also joins the board of directors.

Holbrook succeeds Carla Cooper, who earlier this year informed the board of her intention to retire. Cooper will actively support the CEO transition process and remain in an advisory capacity until the end of 2016, Daymon said. All of her direct reports will report directly to Holbrook.

“Daymon is truly fortunate to have enjoyed the benefits of Carla’s leadership for nearly seven years, including nearly five years as CEO,” said Ron Daitz, non-executive chairman of board. “Her vision for the company, her global experience, relentless work ethic and unsurpassed customer relationships helped transform the company at a critical time.

“We are delighted to have found in Jim Holbrook a successor eminently prepared to pick up where Carla leaves off,” Daitz continued. “Jim is a dynamic leader with extensive executive experience in business operations, marketing and brand-building. He is ideally suited to drive further growth and change for Daymon Worldwide.”

Holbrook’s most recent leadership experience was at Post Holdings, which he joined in 2011 when it was spun off from Ralcorp. He was named president of Post Foods, the flagship cereal business, in 2012, and in 2014 was appointed president and CEO of Post Consumer Brands, which comprised the cereal business, as well as Power Bar and other company acquisitions in the nutrition products category, Daymon said.

Holbrook has a “strong reputation as a creative business builder who has excellent relationship and teambuilding skills,” Daitz said. “Jim knows what it means to lead for results, and he is a proven executive in the consumer sector. I am excited about where he will take Daymon in the years ahead.”

Holbrook called Daymon “one of the great gems” in global retailing.

“This is a tremendous time to join the company,” he said, “and I am very excited about how we can work together to serve our customers and business partners even more effectively in the future.”