IRI, NPD Complete Merger

A unified name and brand for the combined company will be announced at a later date.
Greg Sleter
Associate Publisher/Executive Editor
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The combined IRI and NPD will offer a host of consumer research services.

Information Resources, Inc. (IRI) and The NPD Group (NPD) have completed their merger to create a global technology, analytics and data provider. 

The merger brings together colleagues across the globe to offer more than 7,000 clients a comprehensive, accurate view of consumer behavior and total retail purchasing and consumption trends across a broad range of industries. A unified name and brand for the combined company will be announced at a later date.

According to IRI and NPD, the combined company will empower brands and retailers to collaborate, better service their customers, respond to trends and leverage more powerful insights to drive growth. Together, IRI and NPD have deep sector knowledge, leading data assets and strategic retail relationships in more than 20 industries, including CPG, softlines, hardlines, beauty, technology, foodservice and food consumption. The company’s insight capabilities will be powered by Liquid Data.

“Our combination sets a new standard, raising the bar for innovative technology, rich insights and data-driven advisory services across industries,” said Kirk Perry, president and CEO. “As one company, our world-class team will offer a total store read and greater share of consumer wallets and stomachs. The possibilities for our clients, our people and our company are endless.”

The combined company’s executive leadership team, as previously announced, will be led by Perry, and include senior leaders from both IRI and NPD. The combined company’s board of directors will be led by chairman Tod Johnson and include Kirk Perry, former NPD CEO Karyn Schoenbart, former IRI chairman Jeff Ansell and representatives from H&F, Vestar and NMC