IRI Data Shows the Surge in Pet Product Sales Has Momentum

The increase of pets in U.S. households continues to drive bigger pet food and supply shopping baskets. Pet food sales for the 52-week period ended January 23, 2022, rose almost 7% in multi-unit doors as tracked by IRI. 

The biggest gains were posted by frozen/refrigerated at almost 25% and wet dog food at 13.4%. 

Pet supplies continue to expand with sales jumping 7.7%. Shoppers didn’t forget treats for the fur babies—sales escalated 10.6%.

The category gains outpaced many other leading categories including household cleansers which declined, office products and personal care.

Digging down into channels, food stores produced gains below the combined industry in pet food with sales rising 3.4%. Drug stores fared better chalking up a 5.8% increase. 

Supermarkets fared better in pet supplies, a category where they have been adding more items, registering gains of 3%. Drug chains actually posted a loss in supplies—opening opportunities for the channel to benefit from the traffic for vaccines by adding a bigger assortment.