Instacart Names New CEO

Instacart has a new chief executive officer as Chris Rogers has been named to the company’s top spot, effective August 15. He will replace current CEO Fidji Simo, who will remain chair of the company’s board of directors.

With more than 20 years of experience spanning consumer goods, technology, retail, and media, Rogers joined Instacart in 2019 after an 11-year tenure at Apple and currently serves as its chief business officer.

In early May, Simo announced she was leaving Instacart to join OpenAI Applications as its CEO.

"Over the last four years, we've transformed Instacart into a growing, profitable, leading technology platform that's helping reshape the grocery industry,” said Simo. “We're building a generational company at the intersection of technology and food, and Chris is the right leader for our next chapter. He brings the kind of vision, operational excellence, and customer obsession that will help Instacart play an even bigger role in people's lives.”

"Together with our partners, we're transforming the future of grocery shopping, but more importantly, we're helping people solve real, everyday needs," said Rogers. "We have a world-class team, deep partnerships, leading technology, and a bold vision for the future, and I'm honored to step in and lead Instacart's next chapter."

Rogers currently sits on the board of Spins, a data, analytics, and insights provider for the natural, organic, and wellness-focused CPG and retail industries. He's also a board member of the Ad Council, a leading nonprofit that leverages media, marketing, and partnerships to drive public service campaigns addressing critical social issues.