Innovation Spotlight

New Store Brand Products

Offered under the Food Emporium Trading Company brand,Artichoke Basille's Pizza Co. Artichoke Pizza is the result of a partnership between The Great Atlantic & Pacific Tea Co. of Montvale, N.J., and New York-based Artichoke Basille's Pizza Co. Said to be a true New York pizza, the frozen 10-inch pie is rich and creamy with a crisp crust, and it retails in a 16.4-oz. box. Also available is a Margherita Pizza variety.

Western Family Turkey Cranberry Lean Sliders from Langley, British Columbia-based Overwaitea Food Group are said to be mini turkey burgers with cranberries. The frozen burgers — which come in cartons containing 12 57g burgers — may be prepared on grills or pan-fried or broiled. The packaging bears the logo of the Heart & Stroke Foundation.

Said to be "sinfully delicious," President's Choice Black Label Bacon Marmalade Spread from the Loblaw Companies of Brampton, Ontario, is made with bacon, balsamic vinegar of Modena, sautéed onions and spices. The sweet, sticky, tangy and smoky marmalade retails in a recyclable 370ml glass jar. Other varieties include Balsamic Jelly, Rosemary Jelly, Green Jalapeno Pepper Jelly and Chermoula Bell Pepper Spread & Marinade.

Skin Effects by Dr. Jeffrey Dover Cell 2 Cell Anti-Aging Eye Treatment from Woonsocket, R.I.-based CVS/pharmacy is formulated with Dermaxyl biotechnology, which works within the skin's surface to reduce the appearance of wrinkles and help fortify skin. Said to hydrate and nourish skin, the product reduces the appearance of fine lines and wrinkles with continued use, while fortifying skin to help prevent future damage. It has not been tested on animals, and retails in a carton containing a 0.85-oz. tube.

Wegmans Food You Feel Good About frozen Mac+Cheese Ravioli from Rochester, N.Y.-based Wegmans Food Markets is said to be filled with a creamy blend of ricotta, American and cheddar cheeses. The product, which was created on a hunch that many adults "secretly enjoy" boxed mac and cheese, contains 15 grams of protein and 25 percent of the daily value for calcium. It has no artificial colors, flavors or preservatives. Source: Wegmans

Pure Spring Whipped Body Cream from Camp Hill, Pa.-based Rite Aid is said to be enriched with organic lemon juice, mint, shea butter, fresh vitamin E capsules and Dead Sea minerals. The cream, which has not been tested on animals, is said to soften the skin and restore vitality and smoothness to even the driest skin. The vitamin E provides valuable antioxidant activity as a defense against free radicals, keeping skin balanced and supple. It retails in an 8.4-oz. PET bottle.

Trader Joe's Shrimp Corn Dogs from Monrovia, Calif.-based Trader Joe's feature a whole white shrimp on each wooden skewer. Each 10-oz. carton of corn dogs contains six breaded skewers and a Sweet & Hot Chili Sauce packet.

Source: Unless otherwise noted, Mintel's Global New Products Database (GNPD); selected from a database of private label products introduced between May 2011 and April 2012. For more information about Mintel's GNPD, visit www.mintel.com.