Inmar names Roy Simrell president and chief client officer

Winston-Salem, N.C.-based Inmar Inc., a technology company that operates intelligent commerce networks, said it named Roy Simrell president and chief client officer. In this role, he will lead sales and marketing across all Inmar businesses.

Simrell brings extensive experience in retail technology, software development and IT services from his roles with Symphony EYC as CEO, Retalix as president and CEO, and Catalina Marketing in several executive-level positions, the company said. During his time with Catalina, he held various senior-level executive positions in the United States and Europe, where he worked with retailers and brands to drive sales and increase customer loyalty.

“Roy understands how technology and data analytics are key to driving value in retail,” said David Mounts, chairman and CEO, Inmar. “It is a pleasure to have Roy onboard at Inmar. We look forward to his contribution and leadership as we continue to deliver innovation and exceptional service to clients, industry and consumers.”