Impact Awards 2022: TXB, Philanthropic/Corporate Giving

As the convenience chain continues to grow, so does its commitment to aiding children in the foster care system.
Zachary Russell
Associate Editor
Zachary Russell profile picture

Retailers, product suppliers and service providers across the private label industry work on a daily basis to provide consumers quality products that offer great value and enhance their lives. But many companies go above and beyond, and take steps daily to protect the environment, enhance diversity programs, implement unique workforce initiatives, support needed community programs and more.

To honor the work of companies across our industry, Store Brands’ 2022 Impact Awards features several leading organizations that throughout the year have taken steps to support their customers and communities beyond the walls of their stores or manufacturing facilities.

The following profiles showcase the work of companies in several important categories: Sustainability and Resource Conservation; Diversity, Equity, and Inclusion; Ethical Sourcing and Supply Chain Transparency; Workforce Development and Employee Support; Community Service and Local Impact; Educational Support and Learning Advancement; Food Security, Safety and Nutritional Leadership; and Philanthropic Innovation and Corporate Giving Initiatives.

TXB CEO Kevin Smartt

Company: TXB


Impact Award: Philanthropic/Corporate Giving


TXB (Texas Born) is a regional convenience chain with nearly 50 locations in Texas and Oklahoma, and while its store footprint isn’t as large as some of its competitors, the company has centered corporate giving as part of its corporate mission, aiming to do good in the communities it serves.

For more than 12 years, TXB has been a supporter of CASA (Court Appointed Special Advocate), an organization that supports and promotes volunteer advocacy for children in the foster-care system who have experienced abuse or neglect. While serving on the jury during a case, TXB CEO Kevin Smartt says he was able to see first-hand the effects being in the system can have on children.

To continue their support of CASA, Smartt and TXB hold multiple campaigns throughout the year to continue their support including a Round Up for CASA campaign, where TXB guests could round up their purchase at the register to go towards a donation. TXB also recently launched its new app that gives guests the option to donate their loyalty points for cash to their choice of more than 10 nonprofits, including CASA.

At a recent groundbreaking ceremony for an upcoming TXB location in Kyle, Tex., the company presented CASA with a $5,000 check, which was followed by president and general contractor of Cheyenne Construction Group, Brett Richardson, matching the donation, presenting CASA with a total of $10,000. Through all the continuous initiatives, TXB has raised more than $682,000 for CASA.

TXB says it is a community-driven brand, recognizing and emphasizing the importance and value convenience stores hold in these spaces, especially in rural areas. During the Texas snowstorm in 2021, which left many without power for days, a TXB team member drove six hours to ensure the store stayed open so the community could have access to food and other necessities.

Other initiatives the retailer takes part in include an annual Golf and Fishing Tournament, 24/7 Day with National Association of Convenience Stores (NACS) to honor hometown heroes, Texans Helping Texans/Oklahomans Helping Oklahomans and more. For its commitment to helping communities in its home state, TXB earns the inaugural Impact Award honor for philanthropy.