Imbibe debuts Technical Service Team

Imbibe, Niles, Ill., announced the creation of its Technical Services Team, a new division focused on delivering innovative solutions to ingredient technology, quality systems management and regulatory compliance for new beverage products. The Technical Services Team works closely with product developers to integrate all aspects of new product commercialization. 

The new team researches and procures novel ingredients, and reviews each product label to ensure compliance, Imbibe said. The team also identifies claims that may be used in marketing, both domestically and internationally. In addition to these solutions, the team is responsible for evaluating key product characteristics to provide guidance on how to best ensure the successful transition of the product from ideation to full scale production.

By bringing these services in-house, Imbibe addresses regulatory, quality and commercialization questions early in the development process, minimizing the delays sometimes associated with new product launches, Imbibe said.

The Technical Services Team is led by Karen Lewis, J.D., who is both a licensed attorney and a former product developer. She brings a unique perspective to the product development process, Imbibe noted.