iHerb Debuts Mix of Private Brand Health Supplements

The new assortment includes products designed to help improve cardio health, immune support and skin care.
Greg Sleter
Associate Publisher/Executive Editor
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iHerb is expanding its collection of private branded products with the debut of a new lineup of supplements and self-care items.

The company’s new assortment includes California Gold Nutrition (a premium supplements brand), Lake Avenue Nutrition (wellness supplements for the whole family) and beauty brand Idealove (skin care designed to elevate your skin routine and your mood). 

New product launches include:

California Gold Nutrition

  • California Gold Nutrition, Immune & Respiratory Care: Featuring a blend of elderberry and African geranium, this supplement is said to provide seasonal immunity support. Capsule-in-capsule technology helps to provide quick release of the liquid in the outer capsule, while the ingredients in the inner shell are protected and released more slowly.
  • California Gold Nutrition, Cardio Complex: California Gold Nutrition Cardio Complex is designed to help support the health of the cardiovascular system with a blend of herbal extracts, antioxidants, and amino acids.
  • California Gold Nutrition, Calanus Oil: containing natural marine oil that delivers important fatty acids and antioxidants, these substances may help protect against oxidative damage and reduce inflammation.

Lake Avenue Nutrition

  • Lake Avenue Nutrition, Immune Support: featuring a blend of vitamins, minerals, and herbal and berry extracts in a single liquid supplement that can help support a healthy immune system.


  • Idealove, Superfood Skin Savior: this superfood-infused sheet mask uses refreshing and clarifying lime to support detoxification for bright, healthy-looking skin. Made with silky-smooth pulp fabric, the mask helps to maximize essence absorption for a super(food) radiant complexion.

"We're excited about the launch of these new products from iHerb Brands,” said Sabrina Marshall, senior brand strategist with iHerb House Brands. “Our mission from the start has been to create quality and innovative health and wellness products that appeal to a diverse group of individuals worldwide. We hope to continuously advance our mission by providing premium products, such as these new launches, to address the needs of our customers.