IGA is going local

Chicago-based IGA has debuted new in-store strategy branding slogan, Local Equals Fresh, to help develop trusted partnerships with independent grocers.

According to IGA CEO John Ross, the new brand messaging will appear on everything IGA — including websites, social media, store ads, and even the updated IGA private label line.

“IGA is already a leader in local and fresh,” Ross said. “It’s who we’ve been since the beginning, and who we will always be…Shoppers want what we do, and we intend to tell them in a bold, big way that IGA is the brand to trust when it comes to the food they feed their family.”

The company’s in-store strategy aims to initiate a shopping experience or consumers that solely reflects its promise to buy from local and regional family farms whenever possible,  from “first impression” branding signs; to window, hanging, wayfinding, stanchion and department signs, product stickers; and even employee apparel. Retailers can customize the signage to tell the specific story of each store’s local family farmers, dedicated employees and unique family recipes.