IDDBA Names New President & CEO

Food retail veteran David Haaf will lead the trade group beginning in late April.
Zachary Russell
Associate Editor
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David Haaf
David Haaf

The International Dairy Deli Bakery Association (IDDBA)’s Executive Committee announced the appointment of David Haaf as the association’s next president and CEO.

Haaf brings more than 30 years of food retail experience to the table, most recently serving as VP of Foodservice & Starbucks Operations for Abingdon, Va.-based K-VA-T Food Stores Inc.. 

IDDBA is made up of over 1,500 retailers, suppliers and manufacturers, including those who manufacture private label brands. The group’s mission is to “expand our leadership role in promoting the growth and development of dairy, deli, and bakery sales in the food industry.”

 “After a nationwide search, David’s talents, experience, and dedication to the dairy, deli, bakery industries made him the clear choice to be the next leader of the association," said Dominique Delugeau, IDDBA’s Board Chair. “David’s expansive merchandising and operations experience provides him unique insight into the needs and challenges of our member base and industry.”

Haaf will replace long-time president and CEO Michael Eardley. IDDBA said that during his tenure, Eardley directed the association through many changes and positioned it as an industry forerunner to connect buyers and sellers in the dairy, deli, and bakery retail landscapes.

“Haaf has been an active supporter of IDDBA for 15 plus years,” said the trade organization. “His participation in the retail management forum events and his expertise as an IDDBA committee member has been invaluable. Haaf shared he is excited to lay out a strategic plan to create member engagement, attract new members, and ultimately maximize the influence of the association throughout the industry.”

Haaf will be relocating to the Madison, Wisc. area, which is home to the IDDBA’s headquarters. He will assume the role of president and CEO in late April.

IDDBA’s 2023 trade show will take place June 4-6 in Anaheim, Calif.