IBG Expands With Acquisition Of Roberts Beauty
IBG, the Innovative Beauty Group owned by Albéa, has acquired Roberts Beauty, a privately-owned full-service provider specializing in custom-designed packaging and turnkey solutions, headquartered in Los Angeles.
According to IBG, the acquisition reflects the company’s strategy of building extended ecosystems of partners and specialists to access specific market segments and regions.
“With Roberts Beauty, we are strengthening our Los Angeles IBG team while creating an interesting cross-selling platform that uses both our areas of expertise to enhance service for each customer's portfolio,” said Xavier Leclerc de Hauteclocque, CEO Innovative Beauty Group. “Roberts Beauty’s activity fits in perfectly with the strategy and positioning of IBG by completing our existing offerings: Orchard Custom Beauty for turnkey solutions in Americas, Europe and Asia, and Fasten Packaging for turnkey and packaging solutions in Europe and Americas.”
He added that Roberts Beauty also brings with it its own “boutique innovation lab” where customers can work directly with chemists to develop original formulas tailored to their brand’s specifications – a real added-value in terms of efficiency and time management.”
Bret Hadley, CEO of Roberts Beauty, said, “We believe Roberts Beauty will be an excellent growth platform for IBG on the west coast, and we are delighted to combine our capabilities from US, China, Korea and 40+ years of success with the IBG team.”
In 2023, IBG’s Brand Incubator developed the Levitate Beauty collection that in October debuted at more than 8,000 Family Dollar stores across the U.S. The assortment includes a range of cleansers, serums, masks, moisturizers and a travel kit designed to offer a luxury skincare experience at accessible price points. Items in the line are priced between $4 and $7.
