Hy-Vee launches program for diabetics

West Des Moines, Iowa-based Hy-Vee Inc. said it now offers a 10-week Begin for Diabetes lifestyle management program, led by registered dietitians in Hy-Vee’s 244 stores across its eight-state region.

“About 29 million Americans have diabetes, and managing the disease can come with a significant learning curve,” said Kristin Williams, senior vice president and chief health officer at Hy-Vee, in a statement. “Our registered dietitians are here to help educate and support program participants on their journey to making their lives healthier and happier.”

During the sessions, attendees will learn:

• How to make smart choices when dining out.
• How to count carbs and plan healthy meals.
• Techniques for coping with the stress that can come with a diabetes diagnosis.
• How to prevent complications and spot signs of hypoglycemia and hyperglycemia.
• How to control portion size and keep food logs based on their dietary needs.

Type 2 diabetes mellitus is just one of several chronic conditions affecting aging consumers. Store Brands’ July issue will feature an article on how grocery retailers can better meet the needs of middle-aged and older shoppers with private brands.