Private brands account for nearly 85% of the assortment in Trader Joe's stores.
Trader Joe's is making the private label shopping experience even more appealing to consumers by cutting prices on produce.
In a new episodeof "Inside Trader Joe's," a podcast created by the grocery chain, hosts Matt Sloan and Tara Miller sat down with produce category manager Jack Salamon to detail how Trader Joe's plans to reduce packaging on certain products — which means lower prices for customers, according to the San Francisco Chronicle. Salamon says stores will feature more plastic packaging-free, loose produce that is cheaper for both the retailer and shoppers. The company is also testing other ways to reduce plastic waste such as thinner, biodegradable, and compostable materials.
Private brands account for nearly 85% of the assortment in Monrovia, Calif.-based Trader Joe's stores.
To hear more details about how Trader Joe’s plans to slash prices, click here.