How Ocado plans to transform grocery

Ocado Technology began life as a software company, developing the technology to enable online grocery retail, growing to become the largest online-only grocery retailer in the world.

But in a new interview with Forbes, Ocado Chief Technology Officer Paul Clarke notes the company has become a hardware company as well -- for example developing robots that pick the groceries for customers.

By rethinking the customer journey, the use of technology, including artificial intelligence to help with anticipatory or predictive ordering, Ocado has been able to raise profit levels in a legendarily low margin industry, Clarke tells Forbes. The company has been able to use some of those profits to invest substantially in research and development.

To read Clarke’s interview with Forbes, click here.