How grocers can differentiate

As private label products increase in popularity among U.S. grocery shoppers, companies must quickly acclimate to new trends in products, merchandising and promotions.

According to Store Brands’ sister publication, Progressive Grocer, 98 percent of a retailer’s national brand assortment is the same as its competition, leaving nearly all differentiation up to a grocer’s private brand.

To read more, click here.