Artificial Intelligence (A.I.) is taking over retail stores in an effort to further personalize a consumer’s shopping experience.
According to Forbes, retailers are investing in A.I. for one key purpose: to accurately anticipate customer behavior at scale.
A “prime” example of this futuristic technology already being implemented within retail stores is Amazon Go, which uses tracking technology to register items its shoppers pick up or put back on the shelf.
The net result is that A.I. is mainstreaming, and producing points of data whose depth of detail enables unprecedented levels of shopper comprehension. The test is whether the technology will produce shopper loyalty.
To read the Forbes article, click here.