Date: Wednesday, November 18th
Time: 2pm ET
There is no doubt that Covid-19 has triggered challenges and opportunities for all retailers and manufacturers. While some changes are reactive and short-term, there are certainly many changes that are likely to remain in a post-Covid world. The research covered in this webinar explores how expectations are shifting among consumers shopping online and in-store, and what the future of the buyer journey could look like. The modern shopper journey is fueled by user-generated content (UGC). And today, more than ever, it is detrimental if your brand doesn’t have a strong UGC strategy in place.
In this webinar, we will dig into new shopping behavior research, how UGC is evolving and impacting the buyer journey, and key strategies to ensure your private label products stand out on the digital shelf.
In this webinar, you will learn:
- Research insights highlighting the evolution of shopping behavior and trends that are shaping the future of online and in-store shopping
- How UGC impacts the buyer journey and why private label brands must look beyond in-store tactics to influence purchase decisions
- Best practices to supercharge UGC collection and activate your already engaged consumers and brand advocates