At Home Teams With Lifestyle Expert Joy Cho
Home decor superstore At Home is launching a multi-year partnership with designer, author, and lifestyle expert Joy Cho.
The Oh Joy! for At Home collection includes a broad selection of home goods including modern and colorful textiles, décor, wall art, lighting, furniture, storage, seasonal décor and more that brighten up any space at any budget.
The new partnership is the eighth collaborator-focused collection for At Home, following partnerships with The Elf on the Shelf, FAO Schwartz, Laila Ali, Tracey Boyd, Willow Crossley, Grace Mitchell and Ty Pennington.
"We are pleased to announce this partnership with the highly influential Joy Cho," said Jeff Evans, At Home's president and chief merchandising officer. "We believe that At Home's selection and affordability, combined with Joy's bright and lively style, allows customers to create colorful and energetic spaces at an unbeatable value."
The Oh Joy! for At Home Back to College collection hits stores in July and features items designed for small spaces such as college dorms and apartments or for those who want to bring some colorful flare into their everyday spaces. It will be followed by the Oh Joy! for At Home Christmas collection that arrives in November highlighting Cho's singular and colorful take on Christmas.
"My brand is all about combining joy with your personal style, which is what these collections are all about," said Cho of the new Oh Joy! collection. "I can't wait to see how shoppers style their homes with these fun and energetic pieces that can bring a dull space to life.”
Founder and creative director of the Oh Joy! lifestyle brand, Cho, has authored seven books and consulted for creative businesses around the world. Launched in 2005 as a graphic design studio, Oh Joy! is a lifestyle brand and design studio that includes various licensed product lines and an editorial content with a focus on design, fashion, food, and joyful moments from everyday life.
The Oh Joy! for At Home everyday collection will be available to purchase in July 2024 followed by the Christmas collection in November 2024, available exclusively at At Home stores or online at AtHome.com.