At Home Launches Dorm Experience

As college students across the U.S. close their books on the spring semester, At Home is already looking toward the fall and the back-to-college selling season.

The home goods superstore is kicking off its College HQ Back-to-College event that, according to the company, is focusing on trend-right products for outfitting dorms and small spaces. The college-focused assortment includes bedding, organizational solutions, bath, décor and more.

“We are a campus solution for all – with furniture, décor, organization, and bedding for both first-time college students and students heading back to on-campus dorms and apartments,” said Susan Rodgers, chief marketing officer for At Home. “We have everything new students need to make their first dorm a home, and everything returning students need to refresh their spaces on any budget. We are excited about entering this market, and speaking to a new, younger audience.”

Related: At Home CEO Discusses Importance of Private Brands

Beginning May 1, by showing a university or college student identification card or college acceptance letter, prospective students will receive 10% off their order or purchase in-store throughout the summer at every At Home location.

At Home officials said the retailer is also focused on making it easy for graduates to get to school and pick up items near the campus itself. Students can pick up orders at a store near their university or college up to 90 days after their purchase when they shop on athome.com beginning in June. Students can also choose same-day delivery straight to their dorm or apartment.

At Home will be giving away $10,000 to allow students to transform their dorm. Twenty lucky winners will win $500 gift cards to shop At Home.