At Home Debuts Providence Private Brand Collection

The new collection offering products in a refined, classic look builds off of the retailer's success with its Honeybloom line.
Greg Sleter
Associate Publisher/Executive Editor
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At Home Providence Collection
At Home's Providence Collection.

Home products superstore At Home has launched its Providence private brand, offering what it calls a refined, classic look across several categories including tabletop and entertaining, home décor and pillows and indoor and outdoor furniture. 

“Our new, exclusive Providence brand is full of beautiful details and quality construction,” said Chad Stauffer, president and chief merchandising & product officer for At Home. “We kept the brand refined and sophisticated without being serious.”

Stauffer said after the success of its private label brand, Honeyblook, the company is expanding its private branded assortment to customers looking for traditional decor items. 

“At Home is committed to creating designer looks for less and making them accessible to our customer at every price point,” he said. “We know our customer is going to love bringing Providence’s sophisticated elements into their spaces.”

Providence, exclusively At Home, is now available online and in stores.