Here’s how much Amazon has lowered Whole Foods Market’s prices

Amazon's price cuts have reduced the shopping cost for prime members by an average of $10.

Since acquiring Austin, Texas-based Whole Foods Market in August 2017 for $13.7 billion, Seattle-based Amazon has lowered the cost of a basket of goods by 10 bucks.

According to Gordon Haskett Research Advisors, reported by Bloomberg, Haskett analysts have tracked one store in Princeton, N.J., nine separate times and found that the shopping list of 106 commonly purchased items, both branded and private-label, was $404.08 in August 2017 and is now $394.10 for Prime members. These price cuts have come primarily in two categories, produce and dairy, while other items have largely stayed the same or, in the case of bread and snacks, even increased.

“Many of the aggressive price actions from Whole Foods have been more bark than bite,” Gordon Haskett Analyst Chuck Grom told Bloomberg.

To read the Bloomberg article, click here.