HelloFresh, Keke Palmer Team On New Ad Campaign

Hello Fresh is teaming with actress and singer Keke Palmer on a new marketing campaign to highlight the healthy meal-making options offered by the meal-kit company. 

Palmer stars in a series of HelloFresh ads where she reminds viewers that eating well doesn’t mean sacrificing flavor when cooking with HelloFresh. For each spot, she pops up in unexpected places to swap a bland chicken dish or lackluster takeout order with a HelloFresh dish. The campaign is running across TV, radio, streaming video, social media, OOH and more.

“As a busy working mom, I know first-hand how tough it can be to find the time to maintain healthy eating habits. But HelloFresh has made it easy to plan and cook delicious, guilt-free meals you can make in a snap,” said Palmer.

“We’re thrilled to partner with Keke for this new campaign. Her hilarious charm and spontaneity really shines through as she reminds consumers that eating well can be an easy, exciting and enjoyable experience with HelloFresh,” said Marcus von Franck, chief marketing officer at HelloFresh North America. “As we all look to embrace healthier habits in the New Year, our customers can count on HelloFresh to provide them with delicious and guilt-free recipes.”

HelloFresh offers more than 40 weekly recipes and more than 100 seasonal and convenience items that include breakfast and appetizers to dinner and desserts.