HAVI Group aligns global operations under one brand name

HAVI Group, Downers Grove, Ill., said it combined nearly all of its global operating companies under one brand name, HAVI. The consolidation is part of the company’s efforts to more closely align its businesses with the needs and operations of its customers, understanding that simpler is better.

“This is about making it easier for our customers to understand how HAVI can add value to their organizations,” said CEO Russ Smyth.

For more than 40 years, HAVI Group has provided supply chain and additional services under multiple company names and logos, including, most recently, HAVI Global Solutions, HAVI Logistics, HAVI Freight Management and HAVI Supply Chain Solutions. The one exception to the move to the “one HAVI” name is The Marketing Store, which will continue to offer its customer engagement and marketing services under The Marketing Store brand, HAVI said.

“Our success has come from being excellent at what we do, consistently and with care,” Smyth said. “We recognize that it is critical for HAVI to continue to evolve as a company and with our customers in order to continue to grow and succeed. Whether it’s offering new services, evolving our existing services or developing our next generation of leaders, we are busy working to continue our leadership in the industry, and most important, to help our clients do the same.”