Harris Teeter, Lowes Foods install in-store video platform that runs personal, human content about its brands
More than 150 Harris Teeter stores and 50 Lowes Foods locations throughout North Carolina are rolling out an in-store video program that plays short videos on tablets, highlighting human stories and content about the products and people behind the brands.
The tablets can be found on the shelf, placed like shelf signage, or on a cold vault door. The technology is Loop from Durham, N.C.-based The Looma Project and it aims to have shoppers in stores connect with the personal content. The program will feature more than 70 local, regional, and national craft beer and wine brands. Other categories will be featured and while a representative for The Looma Project said no private label brands have been featured yet on the network, the company is having discussions with its retail partners to include them.
Brands the company has worked with include Carolina Brewery, Goose Island Beer Co., Josh Cellars, New Belgium Brewing and more.
The Looma Project said Harris Teeter has seen an average sales lift of 92% for brands running content on Loom’a Loop tablet network.
“Partnering with The Looma Project gives us a unique opportunity to support local producers, underscoring the importance of community in the Lowes shopping experience, said Jason Ramsey, senior vice president of merchandising at Lowes Foods.