A happy holiday season ahead for retailers

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A happy holiday season ahead for retailers

12/18/2018
Holiday sales are on track to meet or surpass NRF forecast

November retail sales were up 5 percent year-over-year as confident consumers took advantage of the strong economy, according to the National Retail Federation (NRF).

November retail sales were up 0.7 percent seasonally adjusted from October and increased 5 percent unadjusted year-over-year, completing the first half of the holiday shopping season with spending on track to easily meet the National Retail Federation’s forecast.

“Consumers have the capacity and confidence to spend this holiday season,” NRF Chief Economist Jack Kleinhenz said, citing the influence of stronger employment, improved wages, tax cuts and increased net worth. “This is a good start to the holiday season and consistent with our outlook. Consumer spending remains solid and clearly provides evidence that the economy is healthy as we head into 2019.”

NRF predicts that holiday retail sales during November and December will increase between 4.3 and 4.8 percent over the same period in 2017 for a total between $717.45 billion and $720.89 billion.

Grocery and beverage stores were up 3.3 percent year-over-year and up 0.4 percent month-over-month seasonally adjusted. Clothing and clothing accessory stores were up 4.1 percent year-over-year but down 0.2 percent month-over-month seasonally adjusted. General merchandise stores were up 4.2 percent year-over-year and up 0.4 percent month-over-month seasonally adjusted.

As of November, the three-month moving average was up 4.3 percent over the same period a year ago. The November results build on improvement seen in October, which was up the same 0.7 percent monthly and 5.6 percent year-over-year.

NRF’s numbers are based on data from the U.S. Census Bureau, which said today that overall November sales – including automobiles, gasoline and restaurants – were up 0.2 percent seasonally adjusted from October and up 4.2 percent unadjusted year-over-year.


To read the full NRF report, click here.

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