H-E-B Super Bowl ad to feature Eva Longoria

During the Super Bowl this Sunday, San Antonio-based H-E-B will kick off a six-week marketing campaign promoting the chain’s Primo Picks store brands. In the 60-second TV commercial to air in 13 Texas markets, actress Eva Longoria, a native Texan, will invite H-E-B customers to film their own commercials featuring Primo Picks.

“H-E-B Primo Picks are one-of-a-kind products and the best of what’s in store,” says Longoria in the commercial. “So we’re calling on you to make a video just as unique as they are.”

Store Brands’ 2016 Retailer of the Year, H-E-B offers more than 17,700 own-brand products, many of which are produced in Texas.

The chain is known for its quirky Super Bowl commercials. Last year, the H-E-B TV ad was a tribute to the state of Texas narrated by actor Billy Bob Thornton with pedal steel and acoustic guitar music and images of family gatherings, weddings and wheatgrass in the background.

“Every year, we try to search out a Texas talent” for the Super Bowl commercials, Cory Basso, H-E-B group vice president of advertising and marketing, told San Antonio Express-News in an article posted Jan. 31. To learn more about H-E-B Super Bowl commercials, read the article at http://www.expressnews.com/business/local/article/H-E-B-Super-Bowl-ad-stars-Eva-Longoria-kicks-off-10897609.php.