H-E-B brings its store brands to Super Bowl

For Texans, a little taste of the Lone Star State is all you need to feel at home. H-E-B attempted to emulate that during this year’s Super Bowl by running a commercial that showcased H-E-B brand products popular among Texans.

The San Antonio, Texas-based grocer offers thousands of own brand products. Some more popular items include KODI by H-E-B coolers and tumblers, H-E-B MooTopia milk, Swoon by H-E-B ice cream, and H-E-B Meal Simple meal kits.

“At H-E-B, we appreciate that our customers have come to know and love our H-E-B brand products, which are fun items found exclusively at H-E-B and our family of stores,” said Cory Basso, H-E-B group vice president of marketing and advertising. “Even if you’re deserted on an island, we know our customers expect the best and with the H-E-B brand they know they’re getting top quality products at low prices.”