Grubhub is launching a new rapid delivery partnership, this time with an online grocery service. Buyk, a New York-based startup, will have its inventory of products, including private label items like coffee, candy and bread, available on Grubhub’s Marketplace through Buyk and Grubhub branded concepts.
James Walker, CEO of Buyk, told Store Brands last month that own brands are set to become a large part of Buyk’s business strategy.
“We aim to have private label account for up to 40% of our product mix by the end of 2022, and we strongly believe that private label is key to ensuring profitability and creating a beloved brand,” he said.
The fulfillment and delivery of orders will be handled by Buyk, and customers will be able to order from more than 30 initial participating locations in New York City and Chicago in the coming weeks. More than 2,000 grocery and convenience items from local and national vendors, as well as Buyk's own private label products, will be available for purchase and delivery in 15 minutes or less.
"We're excited to work with Buyk and together deliver everyday essentials and grocery items even faster to our diners," said Kyle Goings, director of growth and new verticals at Grubhub. "This partnership will make the Grubhub Marketplace a one-stop shop for restaurants, convenience items and grocery supplies, building more diner loyalty and helping drive even more orders to all of our restaurant and merchant partners. We're thrilled to add Buyk to expand the number of options and delivery speed available to our diners."
With the partnership, both Grubhub and Buyk said they are doubling down on their respective efforts to fight food waste and will be donating excess produce and perishable items to local nonprofit organizations.
"We're thrilled to partner with Grubhub to bring real-time retail to an even broader base of consumers," said Walker. "This strategic partnership goes far beyond grocery delivery, as Buyk and Grubhub will also cooperate in the areas of hyper-localized assortment and product management, food waste optimization, as well as smart routing and safety protocols to build the best experience for our couriers and our customers."