The growing war on 'meat'
Sales of plant-based meat substitutes increased 22 percent to $1.5 billion last year, according to Euromonitor International, a market research firm.
Beef and farming industry groups are aiming to outlaw the use of the word "meat" on plant-based food labels.
According to the New York Times, in recent weeks these groups have persuaded legislators in more than a dozen states to introduce laws that would make it illegal to use the word "meat" to describe burgers and sausages that are created from plant-based ingredients or are grown in labs. Just this month, new meat-labeling bills were introduced in Arizona and Arkansas.
The push for regulation reflects the pressure these groups are facing from skyrocketing sales of plant-based meat substitutes.
Read the Times article here.