The growing war on 'meat'

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The growing war on 'meat'

Sales of plant-based meat substitutes increased 22 percent to $1.5 billion last year, according to Euromonitor International, a market research firm.

Beef and farming industry groups are aiming to outlaw the use of the word "meat" on plant-based food labels.

According to the New York Times, in recent weeks these groups have persuaded legislators in more than a dozen states to introduce laws that would make it illegal to use the word "meat" to describe burgers and sausages that are created from plant-based ingredients or are grown in labs. Just this month, new meat-labeling bills were introduced in Arizona and Arkansas. 

The push for regulation reflects the pressure these groups are facing from skyrocketing sales of plant-based meat substitutes. 

Read the Times article here.

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