GrowGeneration Hires New VP of Sales

GrowGeneration Corp., a specialty hydroponic and garden center retailer, has announced the hiring of its new vice president of Sales. 

Aaron Hook will oversee revenue growth and organizational strategy, including the sales of GrowGen’s private label products. GrowGen carries and sells thousands of products, including organic nutrients and soils, advanced lighting technology and state-of-the-art hydroponic equipment to be used indoors and outdoors by commercial and home growers.

“I am incredibly excited to join the GrowGeneration family and build upon their leadership in the cultivation industry,” said Hook. “The focus and passion that the GrowGeneration organization delivers to cultivators is unmatched.”

Hook has held leadership positions at Sunlight Supply and most recently, Hawthorne, a business segment of The Scott’s Miracle-Gro Company. He will report directly to Michael Salaman, co-founder and president of GrowGen.

“We are excited to announce Aaron Hook as our vice president of Sales,” said Darren Lampert, co-founder and CEO of GrownGen. “Aaron has more than 15 years of controlled environment agriculture industry and leadership experience, working with top brands across various sales channels. His strong and complimentary background will directly benefit the entire GrowGen organization. Aaron has worked with some of the largest commercial cultivators and will grow GrowGen’s product-based solutions.”

Based in Denver, Colo., GrowGen operates 59 stores across 16 states.