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10/20/2021

GrowGeneration appoints new head of marketing

The leading hydroponic retailer with a large own brand selection has appointed a new executive to manage its marketing and e-commerce affairs.
Zachary Russell
Associate Editor
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Becky Gebhardt in a blue shirt
Becky Gebhardt

GrowGeneration, the nation’s largest chain of hydroponic and organic garden stores, has appointed a new senior vice president of marketing and e-commerce. Becky Gebhardt will oversee the company’s marketing activities, including of GrownGen’s private label portfolio. 

GrownGen has had a successful year, including the opening of two new warehouse stores in California. Currently operating 63 stores, the company has seen record profits this year, partially due to its expanded private label selection of growing products.

Prior to joining Grow Generation, Gebhardt served as the global chief marketing officer of PopSockets, a Colorado company specializing in grips, mounts, and wallets for digital devices. Previously, she served as the executive vice president and chief marketing officer of Lands' End, and as vice president and creative director at Crocs.

"Becky's 20-plus year career in consumer goods and best-in-class customer experience is the unique mix of brand and digital strategic expertise that we've been looking for to drive our omni-channel marketing and e-commerce platforms," said Darren Lampert, GrowGeneration's CEO. “She will be responsible for leading customer acquisition, retention, and engagement initiatives across all channels as GrowGen defines the next generation of garden centers, with the largest selection, best service and grow professional community focused on high touch solutions for all types of growers."