GrowGen acquires sales organization

Hydroponic chain GrowGeneration (GrowGen) is continuing its momentum into 2022. The company has announced the acquisition of Horticultural Rep Group (HRG), a speciality marketing and sales organization of horticultural products based in Ogden, Utah. 

GrowGen says the move will help grow its global supply chain and private label initiatives. The company’s own brand sales saw a significant increase from 2020 to 2021. Last year, GrowGen expanded its footprint in California and reported record profits.

"With this acquisition, GrowGen is strengthening its global product supply chain and adding significant distribution of its growing list of private label products," said Michael Salaman, president and co-founder of GrowGen. "Keith Harrington is one of the most respected executives and one of the early innovators of the U.S. modern horticultural market. We are excited that he will contribute his multi-decade expertise to the GrowGen team."

HRG represents hundreds of product SKUs for GrowGen and other companies in the hydroponics market. HRG has participated in the sourcing of products across the horticultural and hydroponics industry, and will continue to supply the 800+ retail customers it currently services. The company generated an estimated revenue of $10 million in 2021 from sales agent commissions and distribution activity.

“I am looking forward to working with GrowGen to build out a tri-continent supply chain to offer developing markets around the world a best-of-breed supply of products from Asia, Europe, and the United States on one platform." said Keith Harrington, founder and president of HRG. "Given the current pace of consolidation happening in the U.S. market, I chose to partner with GrowGen because I believe it currently has the best management team in the industry and the best understanding of the culture of the market, which is important to me. I am excited to help them grow that culture and their business at the same time."

Following the acquisition, Harrington was appointed senior vice president of business development at GrowGen. GrowGen currently operates 63 stores across the country.