GROUP360 Worldwide, Trident form joint venture
GROUP360 Worldwide, St. Louis, and Hull, England-based Trident, a wholly owned subsidiary of Sonoco Products Co., announced the formation of a joint venture company called We Are Alexander Global Brand-Building Solutions. The new company will provide seamless global consumer marketing and packaging solutions that ensure high-quality and consistent brand delivery around the world.
Leveraging a combined 75-plus years of experience in the technical, intellectual and artistic crafts of concept-to-consumer creative, strategy, premedia/print production and color management — together responsible for managing more than 250,000 packaging SKUs annually — We Are Alexander will expand both companies’ ability to service global brands at the local level, with more than 900 employees located on five continents and the capability to deliver in-market solutions to virtually every key market. Utilizing leading-edge technologies and laser-focused attention to process and quality, We Are Alexander will provide global brands with customized solutions that ensure brand integrity is protected and a consistent product is delivered every time and everywhere throughout the globe, the companies said. Seamless workflow systems will ensure ease of client engagement globally, and industry-leading e-commerce capabilities will harness data and insights to create more powerful and meaningful consumer connections.
The company’s name is inspired by three people who made an everlasting impact on the world — named not for the individuals themselves, but rather for what the joint venture takes from them, the companies noted. They include French writer Alexandre Dumas, whose works (including The Three Musketeers) have been translated into nearly 100 languages; scientist and inventor Alexander Graham Bell, who became a catalyst for global revolution; and leader Alexander the Great, whose innovative leadership and enduring vision ensured success.
Both companies will continue to operate independently. GROUP360 and Trident will deliver the benefits of this joint venture to a select group of global clients by leveraging the combined companies’ capabilities and capacities to provide unprecedented value, speed and intellect to those highly specialized client partnerships, the companies said.
“GROUP360 Worldwide continues to grow and expand our business globally, and we’ve found in Trident a true partner that shares our passion and commitment to providing strategic, client-centric and high-quality concept-to-consumer marketing and packaging solutions that create value for our clients and their customers,” said Tim Rutter, president and CEO of GROUP360 Worldwide. “We Are Alexander gives us the ability and capacity to offer fully integrated brand-building solutions, systems and expertise across a broader global footprint, leveraging our unique strengths with those of Trident’s and enabling our clients to authentically deliver their brands efficiently and consistently to consumers in local markets around the world.”
Bob Carroll, global managing director of Trident, said Trident has been growing its capability to service its global consumer goods clients for many years.
"But we realized that the success of our market-leading technology solutions and dedicated customer focus was generating more opportunities than we were able to successfully service,” he said. “Our quest to find a like-minded company, with a similar culture and capabilities, has not been easy, but in GROUP360 Worldwide we believe we have found the ideal partner. We are convinced that for clients who require integrated global solutions covering the full range from concept to consumer, We Are Alexander will be able to offer a unique and market-leading set of capabilities.”
We Are Alexander will be headquartered in New York. For more information, visit www.WeAreAlexander.com.