The logo for each banner in the family of brands – Giant, Martin’s, Giant Heirloom Market, Giant Direct and Martin’s Direct – has been modernized, with the most notable characteristic of the new design the leaf that’s part of the “A” in each banner name, signifying the company’s commitment to growth and freshness.
Further, Giant will employ an up-to-date color and design scheme, emphasizing the brand’s modern, fun and caring culture, along with its commitment to grow with its customers and associates.
The new Giant logo is already in place on the exterior of The Giant Center, a 10,500-seat multipurpose arena in Hershey, and at the company’s headquarters in Carlisle, Pa. During the year, the company will integrate the new name and logos into its operations.
“Even though our name and logo are changing, our commitment to the families we serve isn’t; in fact, it’s only getting stronger,” continued Bertram “As a purpose-driven organization, we are laser-focused on our goal of making a difference in the lives of those we serve, inside our stores, online and deep within our communities. Starting with the heart and soul of our company – our more than 33,000 team members –The Giant Company will live its purpose, providing a simplified experience and inspiring fresh ideas, while creating healthier communities for today, tomorrow and beyond.”
Bridget Goldschmidt is a writer and editor with sister publication Progressive Grocer, where this first appeared.