GIANT Food personalizes in-store experience

The company announced that it is piloting a new Choice Reward program.

Carlisle, Pa.-based GIANT Food Stores is launching a rewards program to personalize its in-store shopping experience.

The company announced that it is piloting a new Choice Reward program.  According to the company, this rewards program is an enhancement to its current Gas Extra Rewards program. Choice Rewards looks to bring customized savings and rewards right to shoppers’ fingertips with the GIANT or MARTIN’S app.

“Since its launch in 2000, our loyalty program has been an integral component of our business, but we knew there was an opportunity to deepen our connection with families by customizing rewards,” said Matt Simon, chief marketing officer, GIANT Food Stores. “We’re pleased by the early results of our Choice Rewards pilot as customers are excited by all the new rewards plus they love the flexibility of the program.”

Similar to its current program, customers participating in the pilot earn points on qualifying purchases at the rate of one point for every $1 spent. Through the company’s latest Choice Rewards, they will now also be able to earn points through targeted “bonus earn” offers. 

When it comes time to redeem points, customers can either redeem for discounts on gas (100 points = $0.10 discount per gallon up to 25 gallons) or choose among new offers such as converting points to dollars to save directly on groceries, leading to discounted or free products.  In addition to viewing their personalized offers and rewards earnings on the app, customers can load digital coupons, activate Deli Order Ahead, or place a grocery order with GIANT DIRECT.