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Giant Food Expanding Rewards Loyalty Program

The grocer will now allow shoppers to receive points from purchases made in its pharmacy department.
Greg Sleter headshot
Giant Food

Giant Food is expanding its Giant Flexible Rewards loyalty program to offer rewards in the pharmacy department, allowing members to earn points through eligible pharmacy transactions, including prescriptions and immunizations. 

Program members will earn 100 Flexible Rewards points on every transaction that includes any eligible new prescription, prescription transfer, prescription refill and immunizations at a Giant Pharmacy. Flexible Rewards program points can be redeemed for grocery savings, gas savings and special rewards including products such as milk, eggs, bottled water and meat.

"We are very happy to be able to offer a reward program that will benefit the patients in the communities we serve," said Paul Zvaleny, director of Pharmacy Operations at Giant. "Providing access to quality healthcare and addressing healthcare equity are Giant Pharmacy's main goals, with the addition of the Flexible Rewards program this is a win for everyone."

The Flexible Rewards program also allows members to earn points through qualifying grocery and gas purchases, with each dollar spent earning one point, and additional points earned by shopping products featured in weekly special offers. Members may redeem points for grocery savings, gas savings or special product offerings in store or on the Giant Food mobile app.

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